The Real Estate agency that helps people find their place in the world.
Services
/strategy
/purpose
/naming
/brand identity
/logo design
/brand video
/web design
the quest
Real estate agencies, especially in areas overwhelmed by tourism, often carry somewhat negative connotations. These perceptions intensify with luxury properties, commonly linked to the displacement of local populations by seasonal tourism that generates quick wealth. This can particularly hinder the acquisition of properties to expand their sales or rental portfolio.
The Costa Tropical in Granada, Spain, is partly affected by this trend, and these biases were impacting the work of Select, a high-end boutique property search firm with a distinctly different approach that needed to be clearly conveyed through a refreshed branding.
the revealed
truth
/strategy
The Brave team wanted to get to know the people who had used Select's services to cross-check the information they were receiving from the client. This took us out of the office and on a journey along the corners of the Granada coast, where we met people who had personally experienced Select’s services. In-depth interviews were conducted, which later became the basis for testimonial videos that played a crucial role in the rebranding process and the relaunch campaign.
/purpose
There are people who see their job as a way to make things a little better. At Select, we found this mindset in the most genuine way. Deeply in love with their birthplace, the owners of Select took it upon themselves to ensure that the tourism development in La Herradura and the Costa Tropical, in general, would align with a careful selection of individuals who truly appreciate the region's natural and scenic beauty. People who would take care of it and enhance it, rather than simply "use" it for vacation enjoyment. Every transaction is seen as a match between a space and its people. Select's purpose: helping exceptional people find their place in the world.
the Brave Brand
Fernanda and Silvia, two dynamic women fully aware of the significance of their role in people’s lives and their environment. Brave professionals who approach their work with the understanding that their role in helping people find a better life is almost a therapeutic mission.
Brand identity
A change of home is a change of life, and the professionals at Select ensure the entire process flows smoothly from start to finish— from the search to potential renovations, including all the bureaucracy that such a process might entail. This unique way of working needed to be reflected in a discreet and elegant brand created by and for people who truly enjoy their work and the place where it unfolds. Because some people have beautiful dreams, and helping them make those dreams a reality is a source of genuine happiness.
Behind the logo
The search for a new home isn’t a straight path but one with curves that can be simplified with the right help. This support seamlessly connects those looking to sell with those wanting to buy. Distinct life moments unite and complement each other, creating a whole through a flowing element that links, gives meaning, and speaks to the infinite variety of lives possible within our time.
An elegant blend of curves and straight lines, with a hint of architectural design and a touch of "haute couture" style.
Brand activation
Launch campaign
The thermal inertia of water is well known to anyone in the construction industry, but the technology raised many questions. What about electrical wiring? Can pictures be hung on the walls? Are there limitations on the types of windows that can be installed in a building? Is there a risk of water leaks?
The brand to be developed needed to both inform and reassure on all these aspects, while also conveying the unique origins of the technology. Especially considering that it was just the beginning: behind the water panel, the company was developing a multitude of new technologies capable of revolutionizing the home of tomorrow with a completely sustainable foundation.
Web design
The same dual spirit that shapes the logo—bridging sellers and buyers—is elevated to the web dimension. This site serves as an authentic catalog of lives already being lived, expressed through testimonials from real Select clients. At the same time, it’s an aspirational catalog for those seeking to begin their own story of renewal through the purchase of a unique property. Because not everyone is willing to leave their apartment and fancy car in central London to live biking through a natural park. But if that’s your dream, Select is your real estate agency.
Fernanda and Silvia | SELECT Funders
“ Pending clients' review. ”
The results
✦
Select takes responsibility for caring for its sanctuary by actively participating in sustainability initiatives within its geographic area.
✦
Its human-centered approach to transforming lives has made Select the heart of a community that includes clients, suppliers, and local institutions, both online and offline.
✦
Opening of new offices in Marina del Este and Granada, solidifying its position as a leading provider of luxury homes throughout the province.