How to turn a CDP into the routine that helps make every day a good day.
Services
/Strategy
/Purpose
/Brand identity
/Brand design
/Launch campaign
/Web design
/Brand video
the quest
“We’ve built an AI tool in Spanish that’s better than the rest on the international market, but we don’t know how to communicate it,” was the first brave statement we heard from the FLYDE team, and we loved it. FLYDE is an artificial intelligence that unifies data and sources, manages information, and draws market conclusions and forecasts with a simple interface at an affordable price. However, its creators were struggling to connect with their audience, having focused solely on the platform's features.
the revealed
truth
/strategy
After a thorough competitive analysis, BRAVE found that similar products were using the same communication codes, creating a lack of differentiation in an already complex sector. FLYDE’s unique advantage is its origin in Spanish, though it’s also available in English for global users. By understanding user pain points and engaging FLYDE’s creators with the right questions, we discovered a strategic path by defining the brand dream—perfectly achievable in this case. And the team decided to pursue it.
/purpose
Exploring FLYDEs interface and understanding its unique advantages showed us its potential as an invaluable ally for managers facing the solitude of decision-making. More importantly, making it a daily habit, like checking email, could not only “uncomplicate” decision-makers’ tasks tasks but also boost their chances of professional success. FLYDE’s standout feature lies in its ability to reveal business opportunities hidden within the data.
the BRAVE Brand
Diving into the fast-paced world of AI during a time of rapid technological expansion takes bravery, but having the confidence to communicate the tool from its human side confirmed that Paco and Jesús were two steps ahead of their competition.
Brand identity
The next step was to evolve the brand, aligning it with the product's dynamic attitude and introducing a fresh way to communicate with the world. A new start for FLYDE, bringing a distinctive, contemporary, approachable, fresh, and happy vibe.
This brand identity carries significant responsibilities: connecting with the new strategy, shielding against competitors, evolving from static to responsive, and conveying the brand's promise—simply, to have a good day. All of this was achieved while maintaining ties to the previous graphic identity, as the platform retains multiple elements that were reworked to fit this evolution.
Behind the logo
The team thought that nothing could be more fitting for developing the graphic identity of a next-generation AI than starting with a pencil and paper. Thanks to this humble beginning, every curve, every angle was customized to create a rhythmic, versatile, and very personal graphic universe, while maintaining coherence with the brand’s previous design. The typography was similarly crafted with precision to meet its goals and incorporate a playful, somewhat human element with the orange dot, designed to add dynamism and creativity to the brand’s audiovisual uses.
Brand activation
Web design
The website is a true litmus test for assessing the effectiveness of the rebranding, but it's also the perfect environment to showcase all its capabilities and see it come to life. It's a straightforward exercise in content but complex in meaning—the result of figuring out how to communicate a highly sophisticated and versatile software in a simple, easy-to-understand way. The site is also designed to brighten your day, especially if you schedule a meeting and end up integrating FLYDE into your business routine.
Launch campaign
The rebirth of a brand from its truth profoundly impacts both internal teams and external perception. FLYDE launch campaign highlighted this transformation by enhancing communication with potential clients through simple messages that conveyed how the AI tool can help in a very human way. It also served to reconnect the team with the project’s purpose and values, boosting motivation.integrating Flyde into your business routine.
Francisco Herranz | FLYDE CEO
“ Pending clients' review. ”
The results
✦
Flyde now has a brand identity and messaging that are two steps ahead of its competition.
✦
The team has reconnected with the project, gaining confidence with improved communication tools.
✦
The brand's internationalization process has accelerated as it has captured the interest of business on both sides of the Atlantic.
✦
The leaders are approaching their search for capital with significantly increased chances of success in the global commercialization of the tool.