An ally who embraces change to guide their clients into new territories.
Services
/Strategy
/Purpose
/Brand identity
/Brand design
/Launch campaign
/Web + e-commerce design
/Brand Video
the quest
AODACi was about to launch their sustainable merchandising brand, with their chosen name (which we loved, by the way) and approved logo. Their differentiators: sustainability and design. They believed the foundations they had prepared to enter the market with were solid. However, they had heard about BRAVE, and we convinced them to put their intuitive work through the filter of strategy and a deeper analysis of their efforts. Up until that point, everything had been built on intuition, but from our perspective, a true brand strategy was needed, one that went beyond their graphic identity and the two selected attributes. They accepted the challenge.
In a highly saturated, price-focused sector,
doing things differently is not optional.
the revealed
truth
/strategy
Sustainability and great design were essential, but it became clear that competitors focused on the same attributes. These alone wouldn’t suffice for a new, differentiated brand positioning. However, the brand’s name inspired a coherent strategy, and the client was ready to embrace the extra effort. To stand out, we had to push these must-haves to the extreme, stepping into customers' shoes and guiding them through today’s shifting business landscape. For the AODACI team, accustomed to unexplored territory, change is home.
/purpose
It’s a fact: clients need to innovate and boost sustainability, yet often lack the time or expertise to do so. We transformed this need into AODACI’s Purpose—a mission that resonates with the young, adventurous team: to explore uncharted territory, tackle tasks fearlessly, and boldly lead customers forward.
Not a bad purpose for a brand called AODACI, isn't it?
the BRAVE brand
Assuming expertise to navigate a changing world as the core of brand differentiation, without ever losing sight of the sustainability of its products, is a significant promise. This is something Alexandre Gil, Luis Calado, Duarte Reis, and Marco Ramos, co-founders of Aodaci, demonstrate every day through their unwavering belief in what they do.
Brand Identity
The team began shaping the brand around the concept "change is our home," recognizing that they were bringing a transformation to the market in terms of Design, Sustainability, and Capacity, thanks to their extensive business expertise and solid background in the promotional gift wholesale sector. In terms of branding, this evolved into a holistic vision of their approach, encompassing Body (a sophisticated design), Soul (the highest achievable levels of sustainability) and Mind (expert knowledge in all aspects of international logistics).
The brand was defined not for just any client,
but for those with the guts to seek new horizons.
Behind the logo
On this occasion, the work carried out around the logo focused on technical adjustments to the already existing graphic identity. It was a meticulous craftsmanship effort that optimized the received material as much as possible, while respecting the original concept and colors. From this technical improvement, the brand's graphic freedom became total, revealing itself as a rich mine to explore and develop unique codes aligned with the personality the brand was eager to communicate to the world. If we were making a bold statement with the product design, the brand's communication materials needed to maintain an equally high standard.
Brand activation
Launch campaign
The decision was made to focus on its three core pillars: introducing its brand to the world, promoting its e-commerce platform, and showcasing its purpose-driven actions. Body, Soul, and Mind working together to build a global perception of a company born to be the change agent that B2B clients were seeking. Campaigns with distinct strategies and plans, yet designed to work toward a single objective, like the intricate gears of a clockwork mechanism. All of them using, for the first time, the new graphic identity and the bold tone of voice defined for AODACi: if you’re not willing to behave differently, if you don’t take responsibility for the change the planet needs, none of these campaigns are for you. And, probably, neither is AODACi.
Alex Gil | AODACi CEO
“ Pending clients' review. ”
In addition to using recyclable and sustainable products,
they are actively cultivating many forest hectares.
Web + e-commerce design
A website that serves both as the corporate site to communicate the new brand and its purpose, and as a highly sophisticated e-commerce platform for receiving and managing orders from around the world. Just a few seconds, a single opportunity to impress with an experiential UX and bold messages as daring as the brand itself, followed immediately by sealing the sale with compelling arguments of market knowledge, business strength, and a superior product offering.
Campaigns that only a fearless brand can run.
The results
✦
Launching a brand with a clear and powerful positioning in a sector often characterized by a lack of differentiation.
✦
Motivating an entire team around the brand's mission.
✦
Gradually phasing out the few non-sustainable or non-recyclable materials from the collection.
✦
Increasing acquisition of hectares of forest in Portugal to improve and offset the CO2 produced.